Hero Skin Character Based Video Campaign

Clash of Clans (Supercell) / 2022–2023

GOAL: Drive long-term player engagement and seasonal pass adoption, launch monthly hero skins using character-driven storytelling, and scale campaign reach across global player communities.

Challenges

  • Sustaining creative quality and narrative freshness across dozens of videos

  • Aligning localization and distribution for global markets

  • Balancing player appeal with performance goals on social platforms

Approach

  • Led scripting and creative strategy for 32+ 3D animated videos

  • Crafted distinct hero narratives by analyzing character traits and backstories

  • Managed client approvals, creative consistency, and cross-team collaboration

  • Worked closely with production teams to stay on timeline and budget

  • Oversaw localization and deployment across global platforms including YouTube, TikTok, and Instagram

  • Ensured each video delivered strong storytelling while supporting business goals

9:16 Versions

Outcomes

  • 38 localized campaigns released

  • 186M total views and 4.7M+ engagements across social platforms

  • Regular top 5 placement on YouTube Gaming trending charts

  • Drove measurable lift in Season Pass adoption and in-app purchases

Goblin Set

Holidays & Events

Irreverent Humor & Music