My role involved developing a comprehensive campaign strategy that amplified fan engagement and implemented a robust KPI measurement framework to track and enhance performance throughout the campaign.

This strategic approach engaged a global community of gamers and set new benchmarks in digital marketing effectiveness within the gaming industry.

My role involved developing a comprehensive campaign strategy that amplified fan engagement and implemented a robust KPI measurement framework to track and enhance performance throughout the campaign. This strategic approach engaged a global community of gamers and set new benchmarks in digital marketing effectiveness within the gaming industry.

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The Injustice: Gods Among Us Battle Arena campaign emerged as a powerhouse mirroring the combative spirit of the game itself, driving impressive metrics indicative of a masterful blend of creativity and analytics.

With an impressive 779% ROI on investment and a staggering $4.7 million in Earned Media Value, the strategy behind the month-long campaign was the right blend of social media savvy and influencer collaboration, launching a new game that became a #1 selling title

in the U.S. For more specific results, please feel free to e-mail me to discuss.

Integrated Marketing, Campaign Strategy, Creative Strategy, Paid Media Management, Social Strategy, Communications, Brand Strategy