MOBILIZING A GLOBAL
REBELLION: GAMIFYING BETA
REGISTRATION WITH ENTRY
INTO A SECRET SOCIETY
Strategic Brand Growth & Innovation
As Senior Strategist, I led the digital and social strategy for "The Secret War," a sophisticated gamification website designed with a team of top-tier programmers, UX designers, and product managers with a theme of global factions battling for global control in the shadows.
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This strategic initiative featured an immersive web-based game where players completed a personality test to align with a faction, mimicking early augmented reality experiences.
Players then engaged in virtual challenges across a global map, recruiting friends via social media to join their ranks and spread influence.
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The campaign resulted in over one million beta sign-ups, transforming player engagement into a dynamic competition for dominance and exclusive early access rewards.
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Campaign Strategy, Social Media Strategy, Creative Ideation
Don't miss the key campaign outcome—scroll to the bottom of the page for details.
Let’s Connect.
Feel free to email me or let’s connect
on social media to plan a discussion about your next project.
steven.knezevich[at]gmail[dot]com
(424) 265-7841
Los Angeles, CA