Promo Design & Visual Identity

Grand Royal Records / 1990s

GOAL: Define a cohesive visual identity for Grand Royal Records across promotional formats, design eye-catching creative that supported music sales and collector interest, and translate the label’s irreverent, genre-bending energy into physical design.

Challenges

  • Working across multiple print specs and formats while keeping visual consistency

  • Capturing the creative diversity of the label's roster in unified visuals

  • Creating standout, collectible designs for a culture-savvy fan base

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Approach

  • Designed CD compilation artwork that reflected the label’s eclectic music catalog

  • Created print ads that balanced bold layout with DIY energy

  • Produced sticker sheets and t-shirt graphics as part of promotional rollouts

  • Collaborated with in-house and freelance teams to ensure cohesion across campaigns

  • Focused on physical formats that would resonate with fans and collectors alike

Outcomes

  • Contributed to Grand Royal’s cult following and recognizable visual brand

  • Promo CDs and sticker packs became coveted collector items

  • Helped support album and merch sales through consistent, fan-forward design