BRINGING NEW HERO

SKINS TO LIFE:

FUELING GLOBAL EXCITEMENT

FOR MOBILE GAME UPDATES

Community Building and Engagement

I led the creative strategy and scripting for a global video campaign comprising 32 monthly 3D animated social media videos for Supercell, a AAA mobile gaming publisher. I also managed all client approvals and coordinated worldwide distribution designed to drive deeper retention and attract new players.

  • The production of each video began by extracting character traits and backstories from raw assets provided by Supercell.

    Collaborating with a team of copywriters and designers, I either wrote or closely assisted in creating several distinct scripts. Each script guided the overall creative direction, messaging, and tone of each video.

    Throughout this process, I coordinated with the production and animation teams to confirm that the project stayed within budget and scope, ensuring timely delivery while maximizing the creative quality and storytelling potential of each video.

  • The campaign achieved millions of views and engagements in the US alone, frequently appearing in the top 5 YouTube gaming or overall trending charts, promoting season pass adoption and in-app store purchases.

  • Creative Strategy, Concepting, Scripting, Account Management

Let’s Connect.

Feel free to get in touch by email or connect with me on social media using the links below to plan a discussion about your next project.

steven.knezevich[at]gmail[dot]com
‪(424) 265-7841

Los Angeles, CA