About Me

Mission

To create lasting cultural impact by blending creativity, strategic insight, and deep audience understanding.

I help brands and teams co-create stories that resonate through campaigns, platforms, and real-time engagement.

Vision

A better world where brands both market and influence by shaping and participating in culture.

I lead projects that merge creative storytelling with strategic positioning to build that future.

My Story

I was born in Buffalo, NY.

I grew up with snow, hard work, and a passion for telling stories.

Yes, I know where to get the best chicken wings (just ask!).

A love for movies and storytelling pulled me to Los Angeles.

I earned a BFA in Cinema-Television from USC and an MFA in Writing from CalArts.

I’ve been at the intersection of visual storytelling, technology, and language ever since.

Rockstar Games

  • Spent nearly a decade launching titles like Grand Theft Auto, The Warriors, and Midnight Club II

  • Helped to launch the Rockstar Social Club nto a 100M+ user platform

  • Created campaigns that set the standard for gaming and cultural relevance

Ignition

  • Launched BoJack Horseman, Netflix’s first animated original

  • Developed campaigns for House of Cards: Season 2 and other flagship shows

  • Built and led teams managing social strategy for Netflix and Amazon Prime

Eyestorm Creative

  • Led global campaigns for Clash of Clans, delivering 186M+ views

  • Designed player engagement strategies across mobile, social, and live channels

Team Rubicon

  • Brought nonprofit storytelling into action

  • Crafted emotionally grounded campaigns to raise funds and grow volunteer efforts during crises

X-Large & Grand Royal

  • Helped pioneer early West Coast streetwear

  • Managed production, designed graphics, and launched one of the first e-commerce streetwear sites

  • Contributed to Grand Royal Magazine, shaping irreverent, pop-culture-rich content in the pre-digital era

What I’ve Learned

Resilience is earned.

I’ve worked through the LA riots, wildfires, mudslides, 9/11, and the Northridge earthquake. Each moment shaped how I lead, adapt, and support others in crisis.

Every job adds value.

I worked in sewer line maintenance, toll booth shifts, and as a liquor store clerk. Each job taught me to connect, listen, and problem-solve with a wide variety of people and personalities.

Creativity isn’t about being clever; it’s about making things make sense.

Creativity requires courage. For audiences. For clients. To create culture that matters.

Strategy is storytelling with a purpose.

The best plans start with a story and end with action. Let’s build something unforgettable.