The Old Man Social Launch

FX / Hulu / 2022

GOAL: Generate awareness and early intrigue for a new limited series, use immersive, platform-native storytelling to engage target audiences, and break through crowded feeds with disruptive, character-driven content.

Challenges

  • Introducing a slow-burn spy thriller to a fast-scrolling, short-form video audience

  • Securing trust and integration within creator-driven spaces like TikTok

  • Making a prestige series feel accessible and attention-grabbing to new viewers

TikTok Influencer Partnership