Rumbleverse Social Strategy & Launch

Iron Galaxy / Epic Games / 2022

GOAL: Attract fighting game fans and casual players, guide content timing and tone through a phased social strategy, and sustain momentum post-launch with community-driven updates.

Challenges

  • Launching a new IP in a competitive genre dominated by legacy franchises

  • Balancing pro-level appeal with casual entry points across content

  • Coordinating content across multiple social platforms and stakeholder teams

Social Posts

Social Posts - Gameplay Tutorials

Approach

  • Built a phased social microstrategy covering pre-launch, launch, and Season One

  • Created player segmentation frameworks to tailor messaging by skill level and platform behavior

  • Worked closely with creative, community, and publishing teams to deliver timely content drops

  • Supported launch of the first season pass with targeted promotions and character-driven content

  • Used platform-native formats to maintain visibility and audience interaction

Social Posts - Holiday

Social Posts - Launch