Culture-first.
Impact Driven.

I’ve created brand campaigns at the intersection of strategy and storytelling that drove a cultural connection and measurable impact.

Each is rooted in bold ideas, a clear purpose, and a deep understanding of the audience.

Grand Theft Auto III (Rockstar Games)

Grand Theft Auto IV (Rockstar Games)

Grand Theft Auto: San Andreas (Rockstar Games)

Geekmas (Loot Crate)

Volunteer Recruitment (Team Rubicon)

Transformers (Loot Crate)

The Warriors (Rockstar Games)

End of Year 2019 Giving (Team Rubicon)

Brand Campaigns