REDEFINING BINGE-WATCHING:

EXPOSING A DARK

UNDERWORLD OF POWER

AND PALACE INTRIGUE

Community Building & Engagement

As Senior Strategist, I led the social media strategy for "House of Cards S2" on Netflix. Together with a skilled team of designers, illustrators, and copywriters, the strategy drew viewers into the dark and intriguing world of the characters, using in-world content and dialogue to stand out in conventional social media feeds, attracting new demographics and previously untapped audiences.

  • The campaign significantly boosted "House of Cards" viewership by targeting untapped demographics and dramatically increasing streaming numbers on launch day, engaging 15% of Netflix subscribers.

    By drawing in non-watchers and enhancing viewer intrigue, the campaign reshaped audience interactions on social media, setting new benchmarks for binge-watching and sustaining audience interest with in-world content.

  • Social Strategy, Creative Strategy, Data Analytics, Brand Strategy, Community Management, Copywriting

Let’s Connect.

Feel free to email me or let’s connect
on social media to plan a discussion about your next project.

steven.knezevich[at]gmail[dot]com
‪(424) 265-7841

Los Angeles, CA